Expand your pool of potential customers
English is the official language in 67 countries in the world and over a billion people speak English. German is the official language of 6 countries and only approximately 15 million people can speak it.
A website in English can reach 66 times more people than a German one. You can lose customers before you gain them with a badly translated website not optimised for searches in English.
Professional translation, including SEO, makes the most of your decision to present yourself in English.
Lip-synch
I recently travelled by train and when I logged onto the in-train Wi-fi got this image: It was offering me a suite of films in either German or their original language. The image reminded me of the dubbing lessons in my Translation Studies degree. Any worthwhile training or degree in translation includes at least someContinue reading “Lip-synch”
Why professional translation is worth it
A careers’ advisor suggested Tour guide, Interpreter and Translator as possible careers to me in my late teens. At the time I could not think of anything more boring than repeating someone else’s work as a translation to another person – possibly the same each day as a tour guide! It sounded as uninteresting aContinue reading “Why professional translation is worth it”