Most of us have used a machine translator to help us understand foreign language text. Although we understand the essence of what is translated, the use of the word ‘grease’ instead of ‘oil’ when describing a salad on a menu can put potential customers off ordering your food!
This is why it remains important to engage skilled humans to translate. Either to get the technical aspects right in particular niches or to properly convey the correct emotional impact. In this post I’ve given more specific examples of when you may want to use the services of a professional translator.